I’ve hand-picked 7 resources and upcoming events, to help your business run smoother.
The first one on the list, I stumbled upon the other day. It’s a new sales school for entrepreneurs and it caught my attention:
1. Entrepreneurs Sales School – Sell Smarter not Harder
- Do you go into panic mode just thinking about selling your services?
- Does the thought of picking up the phone and calling a stranger make you break out in a cold sweat?
- Are you frustrated by low sales and revenue for your business?
According to the website, there are two levels to the curriculum. The first one is:
Intensive Kick Start Day — in-person training
New Date & Time: Thursday, 25 May 2017; 9:00 AM – 4:00 PM EDT
Venue: Montgomery’s Inn, 4709 Dundas Street West, Toronto
After you complete the Intensive Kick Start Day, you’ll be eligible to join the elite Entrepreneur Sales Team program.
- For more information, pricing and to register: https://www.eventbrite.ca/e/close-more-business-tickets-32503657314
2. How to Connect the Dots of Your Marketing: the 2017 Marketing Blueprint
Are you struggling with your marketing efforts? Need a good system and a blueprint?
Last month, I watched an explainer video for a new product, a Marketing Blueprint kit. I think you won’t be disappointed, when you see the video. It’s a well thought out product, put together by marketing expert, Ilise Benun.
Ilise Benun is the Marketing Mentor and has guided thousands of creative professionals toward growth. The author of 7 business books for the “creatively self-employed,” a national speaker and founder of Marketing-Mentor.com.
About the 2017 Marketing Blueprint:
The Marketing Blueprint won’t overwhelm you — instead it simplifies your marketing to:
- 3 mindsets to cultivate with care
- 3 marketing tools to have in place
- 3 marketing activities to do religiously (yes, 30 minutes/day)
The 2017 Marketing Blueprint was $75 USD (last time I checked) and includes a 4 Week Marketing Campaign embedded in a simple spreadsheet as a Prospect Tracker + more.
For further information and to watch the explainer video, visit: https://www.marketing-mentor.com/products/2017-marketing-blueprint
Creative Works 2017 is a day-long multi-disciplinary conference exploring new frontiers in the creative community and the trends that will shape the future of the cultural sector.
A showcase for leaders and visionaries from Canada’s creative community, highlighting three exciting areas central to the future of arts & culture:
- Money + Models
- Innovating Work/Space
- Leading for the Future
Date of Conference: May 12, 2017
Venue: Humber College – Lakeshore Campus
2 Colonel Samuel Smith Park Drive, Toronto
Programming & Speakers: https://creativeworksconference.com/programming/
- According to their website, tickets are selling fast.
Register here – $150/person (+HST and processing fees) – includes lunch
4. Scott’s Canadian Business Directory: Video Tutorial
Let’s say you are thinking of planning a marketing campaign and interested to know, sooner rather than later, if there are 25-50 businesses in your target market.
Did you know? If you have a valid Toronto Public Library card, you can use your library card to gain access online to Scott’s Canadian Business Directory, for research.
Here’s a video tutorial of Scott’s Canadian Business Directory, once you’ve accessed the directory online through the library:
FYI: Scott’s Canadian Business Directory contact lists cannot be purchased through the library. For more information, please visit: http://www.scottsinfo.com/
5. LinkedIn Changes: Advice & Tips
For helpful tips, good advice and a better understanding of the changes and new features on LinkedIn, I follow two experts, Bruce Johnston and Leslie Hughes and read their blogs:
Bruce Johnston is an independent sales consultant who specializes in LinkedIn.
- Bruce’s Blog: http://practicalsmm.com/blog/
Leslie Hughes is a LinkedIn Optimization Specialist, Professor of Social Media, Corporate Trainer and Principal of Punch Media.
- Leslie’s Blog: http://punchmedia.ca/blog/
Previously, I’ve interviewed Leslie Hughes on updating your LinkedIn profile.
6. Business Book of the Month
If you consider yourself an introvert, check out this book:
The book is a practical guide to help introverts harness their natural gifts and entrepreneurial spirit.
I’ve just started reading it and haven’t got to the chapters on Sales and Networking yet.
-Have you read The Introvert Entrepreneur? Please share your thoughts or comments below.
7. “The Most Dangerous Myth about Prospecting” by Steve Slaunwhite, Canadian Business Author, Marketing Consultant and Copywriter
Prospecting is NOT a numbers game. It’s about building relationships with people today who may be able to do business with you in the future. – Steve Slaunwhite, Canadian business author, marketing consultant, copywriter
I think Steve Slaunwhite’s quote from his 2011 article is spot-on and still relevant today.
Read his article here: http://www.steveslaunwhite.com/the-most-dangerous-myth-about-prospecting/
~Now it’s your turn. I welcome your questions, feedback and comments.
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